Programmatic
INTERNATIONAL NEXUS TRADE CO., LIMITED.
has created a unique procurement system that combines the functionality of the main tools such as Google 360, Facebook, Instagram. This tool allows us to reach target audiences through all major communication channels by working with leading publishers and online platforms. With transparent accounting for media, technology, and agency expenses, we don’t need to worry about hidden fees or commissions.
We use various strategies, from retargeting to search queries, targeting key points of contact throughout a consumer’s journey, to ensure maximum effectiveness of our online advertising.
We run these campaigns in a 100% brand-safe environment using personalized and innovative formats in real time.
Our approach is based entirely on data and machine prediction algorithms. We continuously analyze the information we receive during campaigns and develop customized strategies to attract users who have expressed interest in interacting with your brand and making conversions.
OUR ABILITY
- Strategy
Do you wish to reach your target audience with the right message at the ideal time via the most suitable channel? We will select the platforms for advertising and choose the appropriate data sets to ensure maximum effectiveness in targeting.
- Analytics
Do you want to fully understand the factors that contributed to the success of your business? At the beginning of your campaign, we will set up a comprehensive tracking system to create a reporting system that combines and clearly presents performance data from all channels, allowing you to gain unique insight into the behavior and characteristics of your online audience.
- Optimization
Would you like to maximize the return on investment from your media expenses? We can optimize your campaign based on real-time performance indicators. Depending on your strategic goal, we can focus on maximizing reach, traffic, or conversions.
FIND OUT WHY NEXUS IS THE BEST SOLUTION FOR YOUR BUSINESS!
MARKET SEGMENTATION AND DATA COLLECTION
- Constantly updated database on the market
- Flexible pricing policy
- Optimal solutions for digital marketing
- Maximum data protection
- Continuous access to current data for cost optimization and high efficiency of your business tactics
SEGMENTATION OPTIONS FOR PROGRAMMATIC
- Segmentation of your own audience, using ready-made segments
- Analysis of audience segments and the effectiveness of advertising tools, high accuracy in audience breakdown by age and gender
- Identification of the most promising segments
- Easy export of segments to all key classroom procurement platforms
A NEW LEVEL OF DATA MANAGEMENT AND ANALYTICS:
- Enhancement of internal customer relationship management (CRM) with third-party data.
- Customized audience analysis solutions to provide in-depth insights into current consumers.
- Advanced analytics and segmentation capabilities to identify the unique characteristics of different consumer groups based on dozens of parameters.
- Identification of the most significant features that differentiate audiences interested in our communication (affinity index).
Enhanced Opportunities for Your Business
- Detailed analysis of customer behavior at points of interaction with the brand.
- Creation of segments based on a semantic analysis of page content.
- Prediction of missing data for segmentation using machine learning techniques.